Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, and promotion follow-up. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others. More …

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